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Mar
2009

Luxottica: Ray-Ban Ultra Caravan Limited Edition

Ray-Ban, from Luxottica Group, presents the Ray-Ban Caravan reinterpreted in an exclusive limited edition featuring precious materials combined with sophisticated technology. Created in 1957, the Ray-Ban Caravan with its characteristic square lens shape immediately established itself within the American, and later global market, securing its place as an alternative to the aviator drop shape. These now legendary glasses introduced lightness and minimalist design to the Ray-Ban portfolio. The new frame features a titanium front and beta titanium temples and is entirely covered in 18-carat white or yellow gold, a precious material with resistance to moisture and oxidation. The frame is equipped with gold or silver-colored mirrored P3 Plus lenses made of high-quality glass with a polarizing filter guaranteeing superior, high-color definition. The lenses also feature AR and water-repellant treatments. Only 20,000 pieces of the Ray-Ban Caravan are manufactured worldwide, each numbered on the inside temple.
 

PHILOSOPHY: “The Ray-Ban brand is synonymous with quality and functional excellence and the new Ultra Gold Caravan Limited Edition perfectly showcases this excellence,” says Vittorio Verdun, vice president of marketing, Luxottica Group. “With premium frame materials and lenses exclusiveto this style, the Ultra Gold Caravan Limited Edition frames assure top-class performance and exclusivity—all in a classic and iconic style.”

MARKETING:
Merchandising materials include a pedestal display, dispensing tray and logo plaque. Each sunglass comes packaged in a box with a leather case and information brochure.

PRICEPOINT:   $$$$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com


TIP
Ray-Ban Ultra Caravan Limited Edition arrives one year after the extraordinary success of the first limited edition Ray-Ban Ultra collection celebrating the iconic aviator style.

 

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