Whats Next

Mar
2009

Kenmark Group:Phillip Bloch for Hush Puppies

THE DOGS TAKE TO THE RED CARPET

In collaboration with celebrity stylist Phillip Block, Kenmark Group launches a guest designer series of eyewear: Phillip Bloch for Hush Puppies. Included are 10 metal, zyl and combination frames in a masculine color palette. These fashion-forward styles offer classic shapes with a modern twist on vintage eyewear, providing an all-American look inspired by themes such as turn-of-the-century industrial age, art deco and vintage 1940s and 1950s geek chic. Several frames feature twin-flex technology—an exclusive dual spring hinge system with two flex points on the temples for maximum comfort and fit.
 

PHILOSOPHY: “As a celebrity stylist and designer, I’m constantly visually stimulated and have realized the importance of vision,” says Phillip Bloch. “I was inspired to create a line of glasses that have my ‘fav’ four aspects of style: sexy, comfortable, affordable and transformational—officious for the office, cool for play and chic for evening. So no matter where you are in your day everyone will be looking at you while you‘re seeing the world through eyewear with star style by Phillip Bloch.” David Duralde, Kenmark vice president for creative development, adds: “Phillip Bloch’s great taste and flair for dressing celebrities adds a new dimension to Kenmark’s design direction.”

MARKETING:
Each frame comes with a soft case with a pocket that can be used for credit cards and other personal items.

PRICEPOINT:   $$. For additional information, contact Kenmark Group (800) 627-2898; web site: www.kenmarkoptical.com


TIP
Founded in 1958, Hush Puppies is widely credited with creating America’s first casual shoe, signaling the start of today’s relaxed style. Since the beginning, the lovable basset hound mascot has become synonymous with the brand, which is now sold in more than 140 countries

 

|