Whats New

Mar
2009

Viva: Rampage Eyewear

FIERCELY FASHION FORWARD

Viva International Group launches its Rampage Eyewear collection, geared toward women 16 to 35 who are fashion-conscious and attune to the top trends. The 20 styles in the new line are divided into four trend groups—Eye Candy, Treasure Trove, Floral Fascination and Linked Up—all showcasing the brand's sexy and innovative styling in intricate temple details and subtle logo treatments. Highlights include style R118, a sleek semi-rimless metal/acetate combination enhanced with studs and stones, from the Treasure Trove category; and R113, a modified rectangular acetate with a flower appliqué embellished with fine crystals, in the Floral Fascination segment. The collection comes in an array of two-tone color combinations such as beige/pink and brown/green and a variety of options that take the wearer from day to evening.

 
Photographed by Annie Gallagher/Black Box Studio


PHILOSOPHY:

“We are very excited about the launch of the Rampage collection and its addition to Viva’s portfolio of brands,” says Roxanne Galari, Viva director of brands. “The detailing and styling of the eyewear captures the true essence of the brand. Each color, material and design element reflects the playful and fashionable look of the Rampage woman.”

MARKETING:

Merchandising materials include three- and 12-place displays, merchandising kits and logo plaques. Each frame comes with a black and gold quilted hard case.

PRICE POINT:
$$. For additional information, contact Viva, (800) 345-8482; web site: www.vivagroup.com

INSIGHT
Established in 1982, the Rampage Clothing Company is a highly recognizable, in-demand brand in the young contemporary/junior market. Now owned by Iconix Brand Group, the clothing and accessories line produces trendy apparel at affordable prices. Starting in Spring 2009 Rampage ads will feature model Gisele Bundchen as the new face of the brand. Viva has also recently renewed a three-year license for the production and distribution of Bongo Eyewear and Candie’s Eyewear, both part of Iconix’s
portfolio.

 

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