Sans Pareil's Tony Grave (l) and Steve Lioawsky take a break between rounds in front of the company's new Everlast Display.

Manny Manso (l) and J.R. Blackwood of BPI, with the company's Turbo Tinter III.

Viva International's Gary Podhaizer (l) and Phil Turnage take a break from greeting attendees as they launch Viva's new Magic Clips sunclip line.

Rodenstock's Jim Cox (l) and John Potocny in front of plaques commemorating the company's numerous awards.

Charmant Group's Mike Otani )l) chats with Howard Braverman, OD, of the American Optometric Association on Expo's opening day.

Liberty Optical's (l to r) Jim Slattery, Madeline Glenn, and Ken Slattery gear up with protective eyewear for kids with Rec Specs.

Mindy Bernstein (l) and Don Howard of Kenmark Group with VCA's Deb Malakoff.

Rem Eyewear's Alex Papadopoulos (l) and Mike Hundert, backed by symbols of two of the company's collections: the timberland boot and the Barbie Doll.

Zylowear's Chris (l) and Jamie Shyer flank Sandy Likes of the Sight Resource chain at the Optical Women's Association's Expo West reception..

Mitani's Yuki Inoue (l) with the winnes of the grand-prize raffle, Sam and Ella Poulet of Wise Acres Eyewwear in Berkeley, Calif.

Zylowear's Jamie Shyer (l) and Henry Shyer strike a pose in front of the company's glamorous Via Spiga display.

Eric Kenner of AO Sola (l) and Jim Forte of Dupont, draw the name of the lucky winner of a $1,000 'Teflon shopping spree', Richard Fields of 1st Eye Care in Arlington, Texas.

Cohen's Fashion Optical chairman Bob Cohen, OD, (l) welcomes franchisees Elena and Walter Zalilensk of the New York metro area to the chain's annual meeting.

At Nouveau Eyewear's Nickelodeon booth are Marj McGraw (l) and Evan and Pat Aptaker.

Hart Specialties/New York Eye's Arthur Jankolovits (l) and retailer Gordon Bishop perusing the company's new YM line.

Marchon Eyewear's Al Berg (l) and Rene Levy of Marchon Canada oversee the crowds at the company's booth.

Celebrating Legacie Eyewear's recent acquisition of Kata are (l to r) Cliff Robinson, designer Blake Kuwahara, and Lori Robinson.

Live Eyewear's Karen Zappia and Dave Dean, looking remarkably 'alive' afer a six-hour drive from California.

A Teflon molecule, enlarged eight billion times, creates an eye-catching presentation at the SOLA booth.

Team Hoya--(l to r) Ann Bliki, Bill Norwood, Sam Odom, Jason Blue, and Julie Jackson--pitches in during the booth set-up.

Larry Clarke of Satis Vacuum USA, with the SP-200, the company's new sputter coaing system for A-R.

Expo West attendees were lined up to spin Tura's ''wheel of fortune,'' trying to win a variety of prizes.

Essilor's Bob Colucci (r) with Mark Valosek and Laura Willey at the Essilor booth.

Rubbing elbows with the greats: Marchon's Larry Roth (l) and Jeff White (r) with one of the many 'Frank Sinatras' at the company's annual party at the Flamingo Hotel.

Claudio Gottardi, backed by the crowd at Safilo USA's booth, was pleased with the overflow attendance at the company's eyewear fashion show.

The men in blue (l to r): Luxottica Group's Vittorio Verdun, Giuseppe Servidori, and Steve Hollander outside the company's Ray-Ban booth.

Atsushi Iwasaki of Seiko Optical Products of America holds Seiko's dispensing mat/PAL fitting chart for its Proceed II progressive.

Ultra Palm Optical's Leonard Cohen (l) and Brad Bessner in front of the chic Cazal booth,

Jacques Stoerr (l) and Jeffrey Saddington of VisionWeb, which hosted Expo West's Cyber Cafe on the show floor.

Pearson Ball of Signet Armorlite pops the cork as the company launches its Practice Plus partnership program for ECPs.

Carmel Monti (l) and Chris Farris of OptiCast show off the firm's new OptiCast II in-office lens-casting system.

Revolution Eyewear's Gary Martin (c) and Chuck Weesner (r) talk with retailer Rob Soloway on the show floor at their booth.

Putting one of their tracers through its paces are Joe DeLapp and Jerome Prentout of Briot Weco.

Frederick Grethel of California Optics says his booth was 'jamming' at Expo West.

Carl Zeiss Optical's (l to r) Ed Greene, Grady Culbreth and Michael Kurze rush off to a meeting on the show floor.

Jamie Brinsfield (second from l) and Janice Fields (l) of Aspex Eyewear show the firm's latest sunclips to retailers (l) Linday and Wendy Joy of La Jolla, Calif.

Santinelli International's Steve Swalgen (l), Gerard Santinelli (second from l), and Matt McKenney explain the benefits of their products to Mike Sutherlin (r) of Sutherlin Optical.

Steve Rappoport (r) and the rest of the L'Amy team work to get their booth ready before the start of Expo West.

The I-deal Optics team, en masse at Expo West (l to r): Mark Smith, Mort Feldman, Harvey Krupp, Matt Wingarden, and Lori and Michael Feldman.

The folks at the Younger Optics booth were out in force ready to greet attendees (l to r): Igor Lushak, Gary Lagree, Tom Kanaplue, Barbara LaFontaine, David Rips, Dan Boucher, Dana Dixon and Jotinderpal Sidhu.

Where the elite meet and greet: E'lite Eyewear's sales team (l to r) Larry Coats, Chris Madden, Donna Sheets, Greg Smith and Dusti Jones were ready for business.

Spotted in a high-level discussion in front of their booth were (l to r) Gerber Coburn's Wayne Labrecque, Joh Hancock and Alex Incera.

At ClearVision's annual bash at the Venetian's Kenneth Cole boutique, company execs (l to r) David, Fred and Peter Friedfeld welcome Steve De Pinto of Toronto's Centennial Optical.