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Feb
2009

Hilco: Eyecessories Merchandising Solutions

WARDROBE APPEAL

To help ECPs sell its extensive line of fashion-oriented optical accessories, Hilco presents a variety of accessories packages based on color-coordinated themes. Included in the packages are a reader, assorted eyeglass cases and holders and lens spray and cleaning cloths, each focusing on a specific color family or motif such as reds, blues, earth tones or animal prints so dispensers can showcase the hottest trends in one display. Other units stocked with pre-sorted individual product categories—readers, chains, lens care materials, sun clips—or displays with mixed accessories are also available.

 
  

PHILOSOPHY: "Our goal is to make it simple for ECPs to increase their bottom line,” says Hilco. “We feel accessories
are key to surviving in today’s retail environment because they provide additional revenue streams and build practice revenues with very little expenditure of time or cost."

MARKETING:
  A three-tier display is offered as a bonus with a $100 accessories purchase. For additional information, contact Hilco, (800) 955-6544; web site: www.hilco.com

TIP
Build displays around fashion friendly textures and colors. Merchandise coordinating eyewear accessories near frame displays to maximize sales.

 

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