Whats Next

Jan
2009

Sàfilo: Chesterfield XL

X-TRA SPECIAL

Sàfilo USA adds the Chesterfield XL ophthalmic collection to its Chesterfield eyewear line. Targeted to the larger man, the XL styles are geared toward men 25 and older and—just like all Chesterfield products­—feature affordable all-American styling that suits an active lifestyle. Included are four metal frames, each incorporating larger eye and bridge sizes and longer temples. Delivering both modern and classic appeal, the designs consist of rectangular shapes (one style is semi-rimless) and a double-bridge aviator. Colors include brown, opaque brown, ruthenium and dark ruthenium with a semi-matte finish.

 

PHILOSOPHY: “As a leader in the eyewear industry, it is imperative to recognize the needs of our customers, which is why we are very excited to be introducing the Chesterfield XL collection,” says Dick Russo, Sàfilo USA executive vice president. “This collection, designed for a specific niche in the market, will offer our larger male customers a better fit and added comfort in their eyewear.”

MARKETING:
An XL logo has been designed for the collection.

PRICE POINT:  $$. For additional information, contact Sàfilo USA, (800) 631-1188, www.safilousa.com

TIP
Extended endpieces provide extra width, giving individuals with larger faces the option of wearing smaller eye shapes.

 

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