Whats Next

Aug
2007

Alpha Viana: KoolKids

WAY COOL FOR SCHOOL

Alpha Viana presents KoolKids, a children’s line consisting of three collections. KoolKids contains eight monel styles, each offered in four colors and featuring an 180-degree temple angle. KoolKids+ has eight plastics in three colors each, with multi-colored temples. KoolKids Flex frames are equipped with memory titanium bridges and temples. Included are colorful variations of ovals and rectangles in fully rimmed and semi-rimless designs.



PHILOSOPHY: “Our objective with this line is to present cool eyewear for cool kids—eyewear that’s colorful and fun to wear,” says Alpha Viana’s Susan Xie. “And with its 180- degree temples and flexible memory materials, it’s also a good choice for active children.”

MARKETING: Frames come with a colorful hard case and Rubik’s Cube puzzle.

PRICE POINT: $. For additional information, contact Alpha Viana at (800) 987-6879; web site: www.alphaviana.com

TIP
Because of its flexibility, memory metals are an excellent choice for children’s frames. With memory materials, kids will be less likely to have broken and illfitting eyewear.

 

|