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Aug
2007

Zyloware: MX Collection

ON THE HOUSE

Zyloware adds the MX Collection to its Zyloware house brand offerings. Targeted to active women, the line features a semi-rimless metal, zyl and metal/zyl combination. Two styles are equipped with spring hinges and soft, snap-in nosepads. Shapes are variations on rectangles with distinctive angles and chunky endpiece or bowed temples. Colors range from bronze and gunmetal to brown, black, tan, claret and plum.

PHILOSOPHY: “With its modern shapes, colors and details, the MX Collection meets the needs of active women,” says Christopher Shyer, Zyloware president. “It has street flair without compromising comfort and functionality, and appeals to smart shoppers by offering strong style and quality at an attractive price point.”

MARKETING: An MX Collection messenger bag is offered as a gift-with-purchase of any six MX frames. The bag is made of a sporty, translucent silver nylon and has an adjustable, cushioned shoulder strap with a cell phone holder.

PRICE POINT: $$. For additional information, contact Zyloware at (800) 765-3700; web site: www.zyloware.com

TIP
A curvy, rectangle shape creates a feminine profile, while a more angular design provides a trendy, urban look.

 

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