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Aug
2007

Robert Marc: Lunor Collections

LUX LOOKS

Lunor, the eyewear line known for its melding of classic profiles with modern interpretations, presents two new collections: Lunor Titanium and Lunova by Lunor, available in North America from Robert Marc. Targeting the luxury segment of the line, Lunor Titanium features classic Lunor shapes realized in titanium and crafted at exclusive manufacturing facilities. Included are all titanium frames, titanium fronts with custom acetate-accented temples and titanium fronts with buffalo- horn temples. Aimed at a more fashion-forward section of the market, Lunova by Lunor consists of four metal and three acetate styles, available in such colors as light, medium and dark tortoise, dark blue, clear and black.


PHILOSOPHY
: “We are so excited by this large-scale release from Lunor, which expands our outlook in material, styling and price positioning, giving Lunor collectors more options from which to build their eyewear wardrobes,” says Robert Marc, North American distributor for Lunor.

MARKETING: Merchandising materials include logo blocks, banners, countercards and postcards. Lunor Titanium styles come in wood cases and Lunova by Lunor have fabric-covered clamshell cases.


PRICE POINT: (Lunova by Lunor) $$$$; (Lunor Titanium) $$$$$. For additional information, contact Robert Marc at (212) 675-5200; web site: www.robertmarc.com

TIP: Lunor is a favorite among celebrities such as Harrison Ford, Kiefer Sutherland, Madonna, Johnny Depp, Meg Ryan, Nicolas Cage, Diane Keaton, Jerry Seinfeld, Ellen DeGeneres and Ben Affleck.

 

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