Whats Next

Aug
2007

The McGee Group: Ducks Unlimited Eyewear

FOWL LINE

Partnering with Ducks Unlimited, the leading waterfowl and wetland conservation entity in North America, The McGee Group introduces Ducks Unlimited Eyewear. Included are seven frames inspired by nature’s colors and textures, and designed to appeal to both youths and adults. Styles are grouped into three collections—Mallard, Pintail and Wood Duck—and range from sophisticated to casual in fully rimmed and semi-rimless designs. Frames are made of titanium or acetate, equipped with spring hinges and offered in two colors each.


PHILOSOPHY
: “We are very excited to be partnering with Ducks Unlimited. We share the vision of preserving important wetlands and habitats of North America’s waterfowl for future generations,” says Matthew McGee, executive vice president of The McGee Group. “What sets this collection apart is the translation of the Ducks Unlimited culture through the use of design, color, materials and branding effects.”

MARKETING: A portion of the proceeds from all Ducks Unlimited Eyewear sales is used to restore and protect wetland habitats in North America. A wood display case and countercard are available and flight cap and duck decoy are offered as giftswith- purchase. Each frame comes with a leather and canvas case.


PRICE POINT: $$. For additional information, contact The McGee Group at (800) 966-2020; web site: www.mcgeegroup.com

TIP: a small group of conservationists organized to raise money in the United States for waterfowl conservation in Canada. The group became Ducks Unlimited (DU). To date, DU volunteers have raised $2.3 billion and conserved nearly 12 million acres of habitat.

 

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