|Sports meets fashion in Zerorh+ |
With the challenges of watersport enthusiasts in mind, Allison Eyewear presents Zerorh+ Eyewear, a collection of 23 sunglasses and four ophthalmic frames, taking its name from the Italian sports-oriented fashion brand. The collection’s signature piece, the Nemo, a frame constructed of floating material, was worn by the Alinghi team during the America’s Cup competition in 2002. All of the sunglasses, including Nemo, are equipped with Sola Sea See lenses. Made of Flex Eyes, an extremely flexible, lightweight polyamide, the lenses have a specialized bi-toric lens surface with a horizontal base curve of 10 and a vertical base of 4.5, proprietary hard coating and hydrophobic treatment that allows water to slide from the lens. The lenses are also designed to filter direct sunlight or sunlight bouncing off water for increased visual acuity even in hazy conditions. Additionally, the lenses are non-polarized, enabling sailors to view digital readouts on navigational equipment. Frames include bold shield and wraparound styles in variations on rectangular and bowtie designs.
PHILOSOPHY: “Zerorh+ is a high-fashion, yet sports-oriented brand designed to give sport style entry into the fashion arena. Think Gucci meets Oakley,” says Allison president Adour Douzjian.
MARKETING: Merchandising materials include a one-place cube display, fishbowl display, poster, countercards and catalog. Each frame comes with a hard case.
PRICE POINT: $$$ to $$$$$.
AVAILABILITY: Winter. For additional information, contact Allison Eyewear, (877) 255-5757; web site: www.allisoneyewear.com.