Whats Next

Jul
2007

Allison: Try Change Expansion

CHANGE OF PACE

Allison expands Try Change, a frame system that allows consumers to change the temples of their eyewear to suit their mood and wardrobe. The new collection contains fully rimmed styles for men and women made of plastic materials. Shapes consist of variations on rectangles in a wide assortment of colors ranging from monochromatic shades of white, orange, blue, havana, violet, green and pink to combinations of black and red, and brown and green and such patterns as floral motifs, multi-color stripes and speckle treatments. Additional wishbones (temple pairs) can be purchased for each frame. The result is almost unlimited options.

PHILOSOPHY: “Try Change is based on the idea of constant evolution through the use of new materials and creative research,” says Pierluigi Marinelli, Allison USA executive vice president. “It’s a brand that combines a fashion spirit with technological innovation, resulting in an endless flow of new opportunities for the ECP.”

MARKETING: Merchandising materials include a display kit, wishbone display and logo blocks. Each frame comes with a cleaning cloth and case that can hold up to five wishbones.

PRICE POINT: (Frame) $$; (individual wishbone) $. For additional information, contact Allison USA, (877) 255- 5757; web site: www.allison.it

TIP: The new Try Change collection is characterized by adjustable temples featuring a sequence of notches that can be cut for a customized fit on any face.

 

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