Upfront

Jul
2007

A New Man on Board



Arnette
is making waves after signing Jamie O’Brien, the world’s premiere free surfer, as the company’s newest athlete. A leader in action sports lifestyle eyewear, Arnette sought out O’Brien to represent the brand because, aside from his enormous talent in surfing, his unique style and attitude render him a true innovator and leader. “There is no other athlete that more embodies the Arnette lifestyle,” says Fabio d’Angelantonio, Luxottica Group marketing director. “Jamie’s style, accomplishments, goals and vision represent a new era, not only for Arnette, but also for surfing. We look forward to great things to come from this partnership.”

The new face of Arnette will be exclusively clad in Arnette eyewear and featured in advertising, catalogs and point-of-sale materials as well as in movies produced by O’Brien himself. The collaboration is an especially meaningful one for O’Brien. “I rode for Arnette as a kid and am proud to be a part of a company with such a solid history and track record of innovation,” says the surfer. “Everything has come full circle. This is the sunglass I want to see the world through.” And soon enough, the world will be seeing him in them, too.

—Melissa Arkin

 

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