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Nov
2008

Silhouette: Enviso Eyewear

ENVISION THE POSSIBILITIES

Silhouette Optical launches Enviso Eyewear, a customizable rimless collection for men and women. Made from Silhouette’s High-Tech Titanium alloy and its signature SPX (for the temples), the collection is offered with eight lens shapes and eight temple colors, allowing for 64 options. The temples have no hinges or screws and comfortably adapt to the wearer’s head. The color palette spans from sea shell, red pearl and purple haze to blue sapphire, brilliant black and soft gold. A clip-on sun lens is available for all lens shapes.

PHILOSOPHY: “Enviso transcends the boundaries of traditional eyewear, embodying the Silhouette credo of intelligent design, innovative materials and quality craftsmanship,” says Diana Marino, Silhouette brand manager, U.S. “This playful collection frees the wearer from the heavy, face inhibiting frames of the past. Combining our signature SPX material with our High-Tech Titanium, Enviso allows for luxurious comfort and a bold profile. Each frame is customizable to be perfectly tailored to the wearer’s look and lifestyle.”

MARKETING:
Marketing materials include an eight-place display kit box, merchandising support guide, countercard set and double-sided poster. Each frame comes with a hard case.

PRICE POINT: $$$$. For additional information, contact Silhouette, (800) 223-0180; web site: www.silhouette.com

TIP
Although rimless designs are favored for their “invisible” look, lens shape is still important. Treat rimless lenses like you would a bold frame… different shapes look better on certain faces

 

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