Urband releases its 2007-2008 ophthalmic and sun collections targeted to men and women who appreciate urban chic. All of the styles feature a patented, screwless technology (S-Clip). Frames are constructed of Mazzucchelli zyl and beta titanium and are equipped with a thin or thick “turtleneck” endpiece. Two of the sunglasses have leather temples.
PHILOSOPHY: “Staying true
to its philosophy, Urband continues
to design collections to
fit every face,” says Frederic
Ferrant, Urband co-founder.
“Urband cultivates its difference
through an accessible collection
with a strong identity.”
MARKETING: A new
display/countercard and banner
are available. Frames and
sunglasses come with a case with
a detachable cord.
PRICE POINT: $$$$ to $$$$.
For additional information,
contact Urband, (France)
33-1-42-87-30-27; or frederic@
uband.com; cyril@urband.com;
web site: www.urband.com
TIP
Urband sunglasses are
equipped with polyamide
lenses by SOLA. These lenses
have superior impact- and
scratch-resistance and
provide maximum UV
protection.
