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Jun
2007

Urband: Frames and Sunglasses 2007-2008

URBAN PLUS

Urband releases its 2007-2008 ophthalmic and sun collections targeted to men and women who appreciate urban chic. All of the styles feature a patented, screwless technology (S-Clip). Frames are constructed of Mazzucchelli zyl and beta titanium and are equipped with a thin or thick “turtleneck” endpiece. Two of the sunglasses have leather temples.

PHILOSOPHY:
“Staying true to its philosophy, Urband continues to design collections to fit every face,” says Frederic Ferrant, Urband co-founder. “Urband cultivates its difference through an accessible collection with a strong identity.”

MARKETING
: A new display/countercard and banner are available. Frames and sunglasses come with a case with a detachable cord.

PRICE POINT: $$$$ to $$$$. For additional information, contact Urband, (France) 33-1-42-87-30-27; or frederic@ uband.com; cyril@urband.com; web site: www.urband.com
TIP
Urband sunglasses are equipped with polyamide lenses by SOLA. These lenses have superior impact- and scratch-resistance and provide maximum UV protection.

 

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