Whats Next

Jun
2007

Artoptic: Uptempo Expansion

UPBEAT

Artoptic International adds four frames to its popular Uptempo collection for a total of 14 styles. The new releases are semi-rimless and feature suspended lens construction (utilizing both top and bottom rims) with open work around the outer eye rims and endpieces. Frames are constructed of flexible metal and offered in monochromatic and two-tone colorations accented with engravings. Shapes are variations on rectangles.

PHILOSOPHY:
“The Uptempo collection is youthful eyewear for all people… all times… any age,” says Artoptic president George Gero. “It’s trendy, chic and sophisticated at an affordable price.”

MARKETING
: All styles come with AR-coated demo lenses. The collection is marketed with the tag line: “Buy the best for less.”

PRICE POINT: $$. For additional information, contact Artoptic International, (800) 522-8572.
TIP
 Open work on the outer eye rims lends an airy, modern look to semi-rimless designs.

 

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