Artoptic International adds four frames to its popular Uptempo collection
for a total of 14 styles. The new releases are semi-rimless and feature
suspended lens construction (utilizing both top and bottom rims) with open
work around the outer eye rims and endpieces. Frames are constructed
of flexible metal and offered in monochromatic and two-tone
colorations accented with engravings. Shapes are variations
on rectangles.
PHILOSOPHY: “The Uptempo collection is
youthful eyewear for all people… all times…
any age,” says Artoptic president George
Gero. “It’s trendy, chic and sophisticated at
an affordable price.”
MARKETING: All styles come
with AR-coated demo lenses. The
collection is marketed with the
tag line: “Buy the best for less.”
PRICE POINT: $$. For additional information,
contact Artoptic International,
(800) 522-8572.
TIP
Open work on the
outer eye rims lends
an airy, modern look
to semi-rimless
designs.
