Silhouette Optical relaunches its popular Daniel Swarovski Crystal Eyewear collection with renewed emphasis on dramatic designs. Sophistication, elegance and minimal modernism are key elements in the newest styles. The frames feature top-of-the-line colored crystals, tinted lenses and several rimless shapes using Silhouette’s proprietary SPX material. In addition to the core line, there are limited edition collections, including the Cosmic Solitaire ophthalmic collection, Melange sunglasses and the 2008 Holiday Collection (photographed here), featuring premium materials such as 23-karat white and yellow gold and hand-set faceted Xilion Chaton crystals. Most Daniel Swarovski styles are available with extended bridges for fit options and long posts on rimless styles for glazing ease.


PHILOSOPHY:
“Daniel Swarovski Crystal Eyewear has made dramatic and exciting plans in product offerings and distribution to support our long-term growth,” says Kristen McLaughlin, brand manager for Daniel Swarovski Eyewear. “We are the experts in crystal application and the special edition collections give us the opportunity to really show this. We are targeting the premium luxury consumer; therefore what they choose to accessorize with has to be exclusive and distinctive.”

MARKETING:
Distinctive packaging and merchandising materials are available for each collection and include such items as luxurious gift boxes, Swarovski star pins, crystal tattoos and hard cases with crystal clasps.

PRICE POINT:
$$$$$. For additional information, contact Daniel Swarovski Crystal Eyewear, (800) 324-9161; web site: www.daniel-swarovski.com

INSIGHT
Daniel Swarovski is reputed to be the first brand to place crystals at the focus of its eyewear designs. Originally started by an Austrian glass cutter in 1895, the company now manufactures a wide range of products from sculptures to jewelry to chandeliers and has been creating the star for the top of the Rockefeller Center Christmas Tree since 2004.