Whats New

May
2007

Eyeking: Under Armour

A TOUGH PERFORMER

Eyeking introduces Under Armour Performance Eyewear. Targeted to athletes, some of the glasses are geared toward specific sports, such as baseball, softball and running, and others—the All-Sport Performance Eyewear styles—are versatile enough to perform across multiple sports categories such as cycling, mountain biking and golfing. The lenses feature patented Advanced Peripheral Vision technology (APV), which eliminates distortion and provides up to 20 percent more peripheral vision. Taking its direction from the brand’s performance apparel and footwear, the eyewear is constructed so athletes can focus on their game—an anti-bounce nose bridge virtually eliminates movement and vibration, a three-point grip system supplies a non-slip fit, a cushioned temple hinge depletes shock and provides a custom fit, and frame materials (titanium fused with grilamid) add ultra lightweight and superior strength). Other features include an air-flow system and flip-up and interchangeable lenses with photochromic and polarized options.


Photographed by KEN LEE/BLACK BOX STUDIO

PHILOSOPHY: “Under Armour Performance Eyewear is the next step in our evolution as a world leader in performance apparel, footwear and accessories,” says Raphael Peck, Under Armour vice president, product creation and merchandising. “The focal points of the eyewear are to increase peripheral vision, enhance frame strength and create superior-fitting, lighter-weight product. Ultimately, our eyewear is engineered to Under Armour’s highest technical standards, which enables us to deliver on our Universal Guarantee of Performance.”

PRICE POINT:
$$. For additional information, contact Eyeking at (866) EYEKING; web site: www.eyeking.com

MARKETING: Merchandising materials include countertop and floor displays, countercard and logo plaque. Streaker and Thief styles come with a protective equipment case and All-Sport frames come with a micro-fiber bag.

INSIGHT
Under Armour sells high-performance sporting goods, including apparel, footwear, accessories and equipment tailored to individual sports.

 

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