Whats New

May
2007

Clariti Eyewear: Konishi Sport Flex

FLEX TIME

Clariti Eyewear introduces Konishi Sport Flex. Consisting of two ophthalmic and three sun styles, the new line features cutting-edge technology with a serious commitment to popular styling in flattering colors. Frames are constructed of the next generation of flex titanium, a lightweight memory material that can be twisted, turned, bent and even knotted without damage. Shapes include variations on rectangles and one double-bridge modified aviator with sleek, clean lines. Two styles—one sun and one ophthalmic—are semi rimless. Colors consist of shades of gunmetal, silver, brown and black. Frames are equipped with rubberized or plastic temple sleeves with metal temple tips. An additional five ophthalmic frames will be released later this year.


Photographed by KEN LEE/BLACK BOX STUDIO

PHILOSOPHY: “The demand for sports performance eyewear has exploded in the market. Clariti is answering this need by combining its highly evolved flex material with sporty design and fluid lines for everyday wear,” says Clariti general manager Dominique Yonemoto. ”Providing sport designs in a superior material at a moderate price point is a sure winner.”

PRICE POINT:
$$$. For additional information, contact Clariti Eyewear at (800) FRAMES2; web site: www.claritieyewear.com

MARKETING: Countercards are available. Each frame comes with a hard clam-shell case.

INSIGHT
Located in Santa Fe Springs, Calif., Clariti Eyewear has been manufacturing flex titanium products for more than 10 years, creating frames that have the right mix of resiliency and rigidity to assure wearer comfort and easy adjustment.

 

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