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May
2007

Luxottica: Brooks Brothers Relaunch

RETRO REDUX

Luxottica relaunches its Brooks Brothers line for Spring/Summer 2007. The new collection of 14 ophthalmic frames and seven sunglasses feature vintage-inspired styles with a modern edge. Shapes include reinterpretations of classic aviator, rectangular and preppie designs. Some styles have keyhole bridges to enhance the vintage appeal. Colors range from gunmetal, black and coffee tones in the frame fronts combined with striking red, green and brown horn temples to double laminates and havanas. Contemporary details such as spring and monoblock hinges, new temple hardware and flat titanium materials update retro styles for a new generation.


PHILOSOPHY: “We were challenged with the task of redefining the Brooks Brothers eyewear collection while maintaining the heritage of the brand,” says Vittorio Verdun, Luxottica vice president of marketing. “We have created a collection comprised of a combination of classic, modern and vintage styling.”

PRICE POINT: $$ to $$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com

MARKETING: Merchandising materials include four-, eight- and 12-place displays, oneplace logo block, two countercards and doublesided banner. Each frame comes with a cleaning cloth and case (hard case for the ophthalmics and smaller sunglasses and soft, zippered case for larger sunglasses).

TIP The Golden Fleece logo is prominent on every temple tip (ophthalmics and sunglasses), creating a cohesive design theme.

 

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