Whats Next

May
2007

Sama: Badgley Mischka Active Eyewear

SPORTY ELEGANCE

Sama Eyewear adds the Active Collection to its Badgley Mischka Couture Eyewear line introduced last year. Targeted to fashionistas and athletes on and off the playing field, the new releases are equipped with high-performance lenses and a sportengineered fit that merges curved lenses with less curved frames, resulting in Rxable eyewear that looks and feels sporty while eliminating distortion. A lifestyle line, Active Eyewear offers both distinctly feminine and masculine designs. Oversized wraps and edgy aviators are key shapes with titanium and wood accents highlighting some of the styles. A gradient metal plating technology used to color the frames creates a harmonious contrast of neutral and vibrant tones.


PHILOSOPHY: “The Badgley Mischka Active Eyewear collection will continue to emphasize elegant styles and accents consistent with Mark [Badgley] and James [Mischka]’s couture designs, but with a distinctly daytime look and feel,” says Sama designer Sheila Vanc

PRICE POINT: $$$ to $$$$$. For additional information, contact
Sama Eyewear at (323) 822-3955; web site: www.samaeyewear.net

TIP: The Badgley Mischka Active Eyewear collection uses a casual, colorful spring palette of tan, rusty, orange, red, yellow and green tones.

 

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