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Sep
2008

Mykita : Concord Collection

SOARING WITH STYLE

MYKITA presents Concord, an eight-piece collection of unisex frames that offer cool, low-key, contemporary styling for everyday wear. The new designs feature stainless-steel fronts paired with acetate temples. Frames are cut from sheet stainless steel just 0.5mm thick for a lightweight, but fullbodied look, and are equipped with “snap-hinges” made of 0.8mm flat sheet metal to ensure flexibility and allow the frame to be adjusted to the wearer’s facial proportions. Temples are available in such colors as dark brown, eggplant, lavender, light gray and sand.

PHILOSOPHY: "In the new Concord collection, MYKITA’S award-winning
flat metal frame front concept is combined with acetate temples for the
best of both worlds—the lightweight comfort of metal with a splash
of color on the acetate temples," says MYKITA.

MARKETING:
Merchandising materials include countercards and
a banner. Each frame comes with a hard leather case.

PRICE POINT: $$$$$. For additional information, contact MYKITA North America, (973) 669-0063; web site: www.mykita.com

TIP
Each MYKITA frame is handmade in the MYKITA workshop in Berlin and styled with sophisticated design and a cuttingedge technical concept.

 

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