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Sep
2008

Avalon Eyewear: Nikon Monel NL

MANLY MONEL

Avalon Eyewear introduces Nikon Monel NL, an extension of its Nikon eyewear collection. The nine styles for men are all made of monel and come in a range of shapes and sizes in refined, industrial-style designs. The frames feature subtle Nikon branding points, such as laser-engraved logos and milled character lines inspired by Nikon cameras.

PHILOSOPHY: “Nikon Monel NL is a contemporary men’s collection using high-grade monel fabrication, superb design and luxurious details integrated with spring-hinge suspension,” says David Pildes, Avalon vice president. “Geared to the modern-minded, these new frames are built with a classic silhouette and clean lines giving the chassis a stately appearance.”

MARKETING:
Merchandising materials include logo plaques, countercards, posters and flat tray displays. Each frame comes with a signature case and cleaning cloth.

PRICE POINT:  $$. For additional information, contact Avalon Eyewear, (888) 767-0383; web site: www.avaloneyewear.com

TIP
Monel is a stainless metal alloy made primarily of nickel and copper with other trace metals. It’s resistant to corrosion and acids.

 

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