RANCHO CORDOVA, Calif.--Vision Service Plan (VSP) now has a company blog, launched Feb. 20. The VSP blog--at www.vspblog.com--is a conduit for president and chief executive officer Rob Lynch and other VSP executives to share their thoughts and invite the interchange of ideas on a wide range of topics, a company announcement said.

“Open communication is at the core of VSP’s culture and has always played a key role in the company’s success,” said Lynch. “The VSP blog is our next step in sharing an authentic and dynamic dialogue with consumers, our members, doctors, clients and employees.”

Blog readers have the opportunity to communicate directly with VSP executives on an evolving spectrum of subjects, from innovations in eyecare to ideas on healthcare advancement and perspectives on management excellence. Relevant and accessible content encourages audiences to interact with VSP and exchange thoughts and opinions, the company said.

The VSP blog features an RSS feed capability that alerts subscribers to new content.