By Deirdre Carroll
Senior Editor

David Yurman, David Yurman Eyewear

NEW YORK--Legacie has launched the David Yurman Eyewear collection from American jewelry and timepiece designer, David Yurman.

“This has been a great design journey and creative process,” said Yurman.

“Throughout the development of the eyewear collection, I have cultivated a heightened appreciation for the message that an individual’s jewelry, timepieces and eyewear convey about their personal style. This eyewear collection was a natural design progression for me, and has added additional depth and dimension to the David Yurman brand.”

The women’s DY001 in black featuring the iconic David Yurman precious stone in a cable setting (top) and the men’s DY617 in titanium with titanium flexor technology on the temple (bottom).

The premier collection, which includes sun and ophthalmic for men and women, is a first from the designer, designed to reflect the timeless heritage for which the brand is known. With iconic design elements, the collection incorporates signature sterling silver and 18 karat gold adornments, as well as fine diamonds and semi-precious stones. An exclusive color palette of handmade Italian acetate was developed based on signature bold colored stones used in the brands jewelry.

A selection of David Yurman POP featuring supermodel Kate Moss.

The women’s collection expands upon the classic David Yurman design elements such as buckles, cable and precious stones, while the men’s collection features Zeiss lenses in custom colors and coatings with a selection featuring polarized lenses. In addition, an exclusive collection of luxury frames for men and women is available in solid gold with pave diamonds.

Merchandising materials have been designed to emulate the luxurious environment of the David Yurman boutiques and include an image holder, mirror, logo plaque, jeweler’s presentation pad, 1-piece presentation tray, 8-piece display, top of counter unit and a tower display unit.

The launch of the collection will be accompanied by the David Yurman national advertising campaign. The core collection is priced to the dispenser between $150 and $400, with the exclusive collection featuring gold and fine diamonds priced to the dispenser at up to $5,000. ■