PARAMUS, N.J.—Transitions Optical and the PGA Tour have entered into a global four-year official marketing partnership designating Transitions lenses as the Official Eyewear of the PGA Tour, Champions Tour and Nationwide Tour. Executives from Transitions Optical and the PGA Tour announced the partnership at the Ridgewood Country Club here on the second day of the Barclays tournament, which kicks off the 2008 PGA Tour Playoffs for the FedEx Cup.

The move represents a significant expansion of Transitions Optical’s involvement with the PGA Tour. In June, the company announced it is sponsoring The Transitions Championship for Healthy Sight, a PGA Tour event which will take place at the Innisbrook Resort and Golf Club in Palm Harbor, Fla. in March, 2009.

“We are extremely excited to have this expanded relationship with Transitions,” said Rob Ohno, senior vice president of corporate marketing at the PGA Tour. “They are a dynamic company. They have got impressive leadership, they are global and they are relevant to our sport. They are relevant to our players and golfers in general and they are relevant to all those who value healthy sight.”

As part of the announcement, Transitions introduced a broad-reaching consumer education program—Improve Your Vision, Improve Your Game—including tips and tools that link healthy, quality sight to athletic performance. Eyecare professionals will be able to leverage the Improve Your Vision, Improve Your Game materials and program in their own patient marketing and education efforts. Industry professionals can sign up to receive the latest information about the program and the Transitions Championship For Healthy Sight at www.Transitions.com/golf.

“Improve Your Vision, Improve Your Game embodies Transitions Optical’s commitment to educate consumers about the importance of healthy sight and quality of sight as contributors to optimal sports performance,” said Transitions president Brett Craig.

Improve Your Vision, Improve Your Game will be introduced to consumers later this year through retailers, independent eyecare professionals and an interactive experience. Point-of-sale materials, educational tools and a Web site featuring a downloadable widget will offer healthy sight and golf tips to enhance vision and improve performance. Consumers can also enter to win a weekend getaway for two at Innisbrook Resort and Golf Club.