NEW YORK—Points of view from retail, ECP, media and product technology perspectives illustrate “behind-the-scene” thinking and the very visible influence of sport sunwear and eyewear in “Sport Sun: New Rules of the Game.” New segments from this special Vision Monday-20/20 series’ panel are now posted on VM Web TV’s Events channel and on www.2020mag.com.

Celebrity Persuasion, Rx Potential, The U.S. Sport Scenario and Competitive Edge are just a few of the new segments online now. An expert panel held last April during Vision Expo East, was a wide-ranging discussion moderated by James Spina, VP/editorial director of 20/20, and includes: Dr. Al Reichow, global research director, vision sciences director of R&D, Nike SST; Michael Minadeo, AVP product and merchandising, Sunglass Hut/Ilori; Barry Santini, optician/owner, Long Island Opticians, and Dave Speranza, creative director, Rodale Press, Bicycling and Mountain Bike.

Viewers can discover what it takes to compete at the retail level delivering eyewear, sun protection, new technology, the hottest branding and the power of celebrity endorsements.

New Rules of the Game: Sport Sun Eyewear series is co-sponsored by Marchon Eyewear, Oakley, Specialty Lens, The Vision Council and Wiley X.