Senior Editor
Alessandro Lanaro, Modo |
Tretorn, a wholly owned subsidiary of Puma AG, has its headquarters located in Helsingborg, Sweden and was founded in 1891. It is one of the leading brands for outdoor products in Scandinavia, as well as the 3rd largest brand in Europe for tennis balls. Tretorn also recently launched into men’s apparel and opened its first Tretorn Shop this past November.
The Sigvard ophthalmic style (top) and the Herman sun style (bottom) from the new Tretorn Glasogon eyewear collection from Modo. |
Packaging and in store displays were also given special attention and take a fresh, stylish and functional direction. The eyewear case is a recyclable paper cylinder tube, lined in blue or yellow fabric to signify the Swedish flag. Flexible merchandising and POP options for Tretorn include in store materials ranging from logo plaques to counter cards.
The Glasogon eyewear collection from Tretorn and Modo is priced to the dispenser between $58 to $62 for both optical and sun styles. ■