ROCHESTER, N.Y. — Bausch & Lomb has named Joseph Barr, OD, MS, as vice president, global clinical & medical affairs and professional services, vision care.

The company’s statement noted, “In this newly created position, Barr is responsible for leading a team of clinical researchers, medical affairs and professional services professionals who deliver world-class products and service to eyecare practitioners. Through his group’s internal and external clinical research, integrated education for eyecare practitioners, and support for eyecare organizations and academic institutions, Bausch & Lomb’s vision care teams and partners in practice will be strengthened in their efforts to perfect the vision and enhance the life of customers and patients.”

“Dr. Barr’s knowledge, insights, and opinions are widely known and respected worldwide in the ophthalmic industry,” said Stuart Heap, global president, vision care, Bausch & Lomb. “As we strengthen our focus on how to best serve our customers, Joe was my first choice to lead this newly-established function, which I believe is central to our continued growth and success.”

Barr joined Bausch & Lomb in July 2007 as vice president, global research and development, vision care. Prior to that, he served as the associate dean for Clinical Services and Professional Program at The Ohio State University College of Optometry. From 1983 to 1998, he was chief of the Contact Lens Clinical Service, and was chairman of the Clinic Committee/Chief of Optometry Clinical Services from 1986 to 1996.

From 1987 to 2007, Barr was editor of Contact Lens Spectrum, and edited the Contact Lens Today weekly newsletter. He holds a combined Master’s Degree in Physiological Optics/Fellowship in Contact Lenses from The Ohio State University College of Optometry.