GOLDEN, Colo.—AllAboutVision.com will offer a premium listing in its Eye Care Practitioner Directory for all optometrists who sign up for Optometry Giving Sight’s World Sight Day Challenge.

The World Sight Day Challenge invites all optometrists to donate their eye exam fees to Optometry Giving Sight on World Sight Day (Oct. 9, 2008) to help fund projects that will provide vision care, local training and infrastructure development in countries that lack basic eyecare services.

Current and new regular donors are also eligible for the premium listing, which will include practice name, street address, telephone number, Web site link and an icon denoting the practice as an Optometry Giving Sight donor.

To take advantage of this special offer, optometrists just need to sign up for the World Sight Day Challenge and link their practice Web site to the AllAboutVision.com Web site. The Web site, which served 8.2 million visitors in 2007, provides valuable information to patients about the importance of eye health and regular visits to their optometrist.

“The World Sight Day Challenge is a great way for optometrists to raise funds for the estimated 300 million people who are blind or vision impaired. It is also a great opportunity for optometrists to generate positive publicity for their practice and goodwill with their patients,” said Ron Walker, AllAboutVision.com publisher. “Additionally the AllAboutVision.com Directory can help practices reach out to new patients.”

Optometrists can register for the Challenge at www.givingsight.org or by calling 1-888-OGS-GIVE.

To link to AllAboutVision.com visit: http://www.allaboutvision.com/ecp/.

Optometry Giving Sight is a joint initiative of the World Optometry Foundation, the International Centre for Eyecare Education and the International Agency for the Prevention of Blindness. National industry sponsors include CIBA VISION, the Institute for Eye Research, Marchon, Vision Source!, Signet Armorlite, AllAboutVision.com and EyeVis Eye and Vision Research Institute.

Last year, optometrists around the world contributed $250,000 as part of the World Sight Day Challenge.