By Deirdre Carroll
Senior Editor

PARSIPPANY, N.J.--Sàfilo USA has launched the Juicy Girls ophthalmic collection.

Dick Russo

“We are extremely excited to be offering our optical customers yet another option in children’s eyewear with the new Juicy Girls collection,” said Dick Russo, executive vice president of Sàfilo USA. “Following the success of the Juicy Couture women’s sunglass and eyewear collections, as well as the Juicy Men’s collection, the Juicy Girls line was the next step in expanding the Juicy brand.”

The Juicy brand, which is extremely popular among women of all ages, felt it was important to round out the eyewear collection to make it available to young girls as well as the older Juicy customer, according to a statement from Sàfilo.

The See You (top) and Too Cool (bottom) frames from the new Juicy Girls ophthalmic collection from Sàfilo USA.

Silhouettes include a wearable soft rectangular shape, as well as some modified oval shapes, which were scaled down from the best selling shapes from the Juicy Couture women’s eyewear collection. The Juicy Girls collection offers four styles for girls aged 7 to13 and features two plastic styles, the Julie and See You, and two plastic/metal combination styles, the Sunshine and Too Cool.

Detailing on the frames includes glitz and embellishments inspired by Juicy Couture jewelry and apparel. Iconic Juicy Couture symbols, like hearts and cherries from the charm bracelets adorn the temples of two styles, while the Juicy rainbow from the girls T-shirt collection and Juicy crown logo are featured on the other two styles. Fun colors are inspired by the Juicy Couture Spring 2008 palette, and include lavender, pink, khaki, brown, light brown, khaki aqua and olive crystal.

This Juicy Girls collection from Sàfilo USA is priced to the dispenser at $55. ■