By Deirdre Carroll
Senior Editor

Rodney Hayes

DALLAS--A&A Optical introduces the Cruz Rimless line for men. “Cruz was conceived to provide today’s men redefined style while combining comfortable fit and wearable fashion,” said Rodney Hayes, executive vice president of A&A Optical. “The seamless look of the three-piece mount is a must for many executives and the shapes we have outfitted our collection with are boardroom dead on. As an added feature, each temple has a highlight stripe of a tasteful complementary color. This grouping is the perfect addition for Cruz as it continues to develop into the collection for your male patients.”

The Cruz I-305 in gun (left) and the Cruz I-405 in brown (right) from the new Cruz Rimless collection from A&A Optical.

The Cruz line is designed to capture the spirit and complement the personal style of the sophisticated, fashion conscious man, by encompassing a unique mixture of colors, coatings, materials and shapes which connect with today’s modern man.

The Rimless collection offers a new, minimalist approach to eyewear styling, an approach that offers the wearer less weight with more style, comfort and fit. The new three-piece mount styles, which will be marketed as a kit, feature four unique lens shape options with sleek, lightweight pure titanium temples.

The color palette includes rich, wearable colors like black, brown, gold and gun to create a variety of options for both work and leisure.

Merchandising materials include a Cruz logo plaque, 12-piece display and counter card, as well as Cruz ad slicks which are also available. The Cruz Rimless Eyewear collection for men is priced to the dispenser at $59.95. ■