GREEN BAY, Wis.--Cherry Optical, an independently owned wholesale laboratory in Green Bay, Wis., held its seventh annual What’s New University (WNU) at Lambeau Field on March 1. Nearly 920 eyecare professionals attended the event, which featured 33 hours of educational programs.

 
Joe Cherry, left, and Adam Cherry discussed the latest lens technologies.
 
What’s New University attendees check out the manufacturers’ exhibits at Lambeau Field Atrium.
Between five and nine programs were offered each hour over the four-hour CE portion of WNU. A wide range of courses were offered from an ABO exam prep course to how to sell a private practice to a current or future partner.

This year’s program also featured a 44,000 sq. ft. exhibit area filled with 95 exhibitors of frames, lenses, examination equipment providers and related services. As a special treat, attendees were able to walk down the same tunnel the Green Bay Packers use to enter Lambeau Field and have their picture taken on the football field also known as the “Frozen Tundra.”

Transitions Optical and Hoya Vision Care were major sponsors of the event.