TRAVERSE CITY, Mich.--Harbor Optical, an independent optical laboratory based here, has kicked off a new marketing program designed to help eyecare professionals increase their polarized eyewear sales. The new promotion, called Beach Bums, is designed to help practices realize the importance of polarized lenses sales as a way to increase patient satisfaction, while at the same time, growing the practice’s bottom line.

“We strive to not only provide exceptional service and products to practices, but also identifing ways to partner with the practices we work with to help them grow,” said Geff Heidbrink, president of Harbor Optical. “The Beach Bums promotion is a great way to encourage supplemental eyewear sales by providing eye care professionals with a reward for their efforts.”

The Beach Bums program started January 1, 2008 and will run through May 31, 2008. During this time, ECPs are eligible to receive an entry ticket into the grand prize drawing for each pair of polarized lenses sold. If the polarized lenses are a second pair eyewear sale and are ordered at the same time as the primary pair, a bonus of two tickets will be awarded. These tickets are sent back to the ECP’s office with the finished lenses.

The Grand Prize includes four VIP tickets to the Traverse City Beach Bums baseball game, a two-night hotel stay and a $100 gift card for meals. When the ECP receives the tickets, they fill them out with their contact information and return it to Harbor Optical to be entered. All ticket entries must be sent and received by Harbor Optical no later than June 13, 2008. The drawing for three Grand Prize winners will take place the morning of June 16, 2008. For more information call (888) 251-2040.