BERLIN--ic! berlin, an eyewear company known for their innovative no screw hinge design, creative use of materials and irreverent marketing materials, releases two new collections for 2008.

The plastic ophthalmic style Neo (top) in just red and the metal Tassilo sun style (bottom) from ic! berlin.

The Basic Plastic! Collection is a totally new start for the company. The entire collection has been recreated with eight new ophthalmic models. The goal of re-designing the line was to achieve a clearly distinct image that was different than the high plastics to create a separate independent collection.

New models range from the daring, “big statement” expressions of 4-base designs, to the everyday casuals of 6-base styles, and are made for those with a young, worldly lifestyle in mind. All of the faceting has been reworked to reveal pure, angular looks and even the color choices were made bold and direct in black, havanna, diamond, grey transparent glossy and, the company’s new color, “just red.” ic! berlin also unveils the Metallic! Sun Collection, featuring 10 new models. The new styles range from small and unpretentious to big-size attention getters. The metallic sun collection focuses on 6-base curves and glazed lenses, which makes them amazingly adaptable.

These two new collections from ic! berlin are priced to the dispenser at $155 for the Basic Plastic! and between $120 and $145 for the Metallic! Sun collection. ■