By Deirdre Carroll
Associate Editor

Marj McGraw, Nouveau Eyewear

CARROLLTON, Texas--Nouveau Eyewear has launched a new eyewear collection for the mature woman who values classic, feminine styling called Fleur de Lis Eyewear. “This collection was created to address the styling preferences of the mature woman who values style but doesn’t want to pay designer prices,” said Marj McGraw, co-president of Nouveau Eyewear. “The colors and shapes are age-appropriate, and the styling is feminine, yet simple enough to keep the frames from competing with a woman’s jewelry.”

The Pompei (top) and the Savona (bottom) from the new Fleur de Lis collection from Nouveau Eyewear.

The initial collection includes eight styles, six in metal and two in plastic. All are designed to accommodate progressive lenses. Detailing includes handmade decorations using Swarovski crystals and epoxy inlays and colors range from soft plums and light corals to rich berry shades paired with soft tones of gold and platinum.

Airy silhouettes look both feminine and unfussy. From a filigree floral design on a split temple to clean and simple profiles with demure accents of color and texture, every style is distinguished by subtle, feminine accents.

Merchandising includes an in-store display and a brand brochure outlining the collection’s design direction and individual frame features. Each frame comes complete with a feminine frame case and for a limited time an elegant Fleur de Lis pen is available as a gift with purchase of the complete collection. The initial launch collection of Fleur de Lis Eyewear from Nouveau is priced to the dispenser between $39.95 and $41.95. ■