Pucci’s Laudomia Pucci (left) and Pierre Bessez of Marchon (right) guided guests through the new Pucci eyewear collection.

NEW YORK--Pucci hosted a product preview in honor of their eyewear launch with Marchon at their Upper East side townhouse boutique on Feb. 12. Laudomia Pucci, daughter of founder Emilio Pucci and image director of the Italian fashion house, and Pierre Bessez, senior vice president of designer brands for Marchon, mingled with guests that included both trade and consumer press, as well as loyal Pucci customers.

“People have been quite enthusiastic about the eyewear line in the store,” said Pucci. “We are one of the few brands that successfully marry modernity and classism and now the eyewear finishes the look. We have wanted to have an eyewear collection for a while because we had done it before and this collection takes inspiration from our archives without copying it.”

Models were on hand wearing each of the 22 sun styles on display while guests enjoyed perusing the Pucci Spring ’08 ready-to-wear collection. ■

Real life mannequins were on hand dressed in Pucci fashions to model the selection of Pucci sunwear on hand.

An in store mannequin showcases a look from the Pucci Spring line paired with sunglass style EP608S from Pucci and Marchon.

A model strikes a pose in style EP607S from Pucci and Marchon.