In addition to listing product specifications, the Web site provides users with Vision-Ease Lens product availability, technical education, in-country distributors, poly processing tips and contact information.
“This new site allows us to extend our Web presence and more effectively communicate with a Latin American client-base community,” said Barry Resnik, director of marketing, Vision-Ease Lens. “With everything from sell sheets to technical specifications, we’re able to inform all of our key audiences about Vision-Ease Lens products--without any communication barriers.”
The translated site brings added resources to a newer, more specific market for Vision-Ease Lens. By relaying technical product information in an accommodating language, the Latin American Web site gives users the visibility to purchase Vision-Ease Lens products in their own country.
“We’re now about to communicate with and distribute to the smaller accounts that weren’t able to access products,” said Resnik. “Meeting the needs of our Latin American audience, the new Web site keeps our key markets up-to-speed on the necessary sales and product tools with a convenient, easy to access resource.” ■
