PARSIPPANY, N.J.-- Sàfilo USA, will unveil its newly designed trade show environment at the upcoming Vision Expo East. In Sàfilo’s signature dark blue and white color scheme, the new booth--designed by Sparks Exhibits and Environments, Inc. of Philadelphia, Pa.--will offer a modern and clean look, according to Sàfilo. The new space will deliver a high impact entertainment experience that incorporates powerful brand imagery within the confines of several work stations, meeting rooms and casual seating areas.

Just beyond the booth’s entrance, guests will enter a bar and lounge area filled with plasma screens and an extensive 25-foot tall media wall. The wall features a combination of low and high resolution displays creating a unique and immersive experience. Several times a day, the plasma screens sink into the platform behind the bar, creating an elevated runway for the signature Sàfilo designer fashion show.

“We’re very excited about our new booth environment at Vision Expo East. This innovative, high impact booth not only better represents who we are today as a company but also better serves the needs of our customers which is extremely important to us,” said Dick Russo, executive vice president of Sàfilo USA. ■