By Deirdre Carroll
Associate Editor

MORRIS PLAINS, N.J.--Charmant launches their brand new Decorative Ladies Titanium collection just in time for Vision Expo East.

 
Dennis Davis Charmant
As a leader of titanium in the industry, there were segments of the market we weren’t successfully fulfilling,” said Dennis Davis, vice president of sales for Charmant USA. “We used to do well with ladies titanium but we kind of got away from the more decorative type a little bit, so we really wanted to put emphasis back on it. We feel that the minimalistic look has plateaued and people are now looking more for fashion and design in their frames.”

Elegant, sophisticated, meticulously crafted are words the company uses to describe the new styles offered in the Charmant Titanium Collection. The design inspiration for the three style series was the incorporation of a common theme while retaining the individuality of each piece. The main theme in the series is a “hammered toned” effect which appears on the temples in various ways. Differing approaches were used to characterize this detail on each of the styles.

Model 10828, available in brown, gold and pink, offers the hammered effect in an animal print-like pattern which transitions from the end piece to the temple paired with a modern milled front in a 51-17 eye size.

 
 
The 10828 (top) and the 10829 (bottom) from Charmant’s new Decorative Ladies Titanium collection.
Classically elegant, the 10829 style, in brown, gold, purple and rose, is offered with intricate temple detailing in a two-tone gold and silver accent reminiscent of Roman coins and is a true statement piece available in two eye-sizes, 50-17 and 52-17.

The 10830, in brown, gold, rose and silver, is a soft round lens shape with an opened end piece in a 49-17 and 51-17 eye size.

A counter display is available which highlights the decorative temple designs. Made of pure titanium, the frames are light, strong, durable and allergy-free and each style in the series is priced to the dispenser at $99.