By Caletha Crawford
Associate Editor

Antonio Bortuzzo

NEW YORK--Marcolin Group's newly unveiled Kenneth Cole Reaction ophthalmic collection brings urban, edgy stylings to young adults.

"Reaction is designed to appeal to people who can spend a reasonable amount on something fashionable. It features edgier styles that can open more urban doors," said Antonio Bortuzzo, chief executive officer and managing director of Marcolin Group. "The plastics are most important. They are very interesting and offer good colorations."

The 16-piece collection targets young adults ages 18 to 28 who have a funky and fun sense of style. The collection ranges from flat metals, lightweight metals, combinations and plastics, which include new models as well as carryovers of the top sellers from past collections. The Extraordinary Reaction style is a flat metal angular cateye, while the Unexpected Reaction is an ombre metal that offers a gradient of color that fades from top to bottom giving the look of a semi-rimless. The plastics include the Fabulous Reaction, which is a bold, statement piece.

Marcolin's POP materials reflect the young, urban appeal of its new Kenneth Cole Reaction ophthalmic collection.

Frames in the collection feature the new Reaction green stitch accent on the temple tips. This shade of green is also picked up in the supporting POP displays. The frames also feature a button nosepad inspired by accessory closures.

The collection is priced to the dispenser from $39.99 to $49.99.