LAKE SUCCESS, N.Y.--Tura adds ophthalmic frames to the Lulu Guinness Eyewear collection.

Marc Frank

"The new Lulu Guinness Eyewear line is inspired by the glamorous and stylishly retro Lulu Guinness herself. This collection brings to the industry a timeless look of the past with a flair for contemporary design," said Marc Frank, brand manager, Lulu Guinness.

The collection offers 20 contemporary styles for woman ages 25 to 85. They include full-rim, semi-rimless and drill-mount models and are offered in acetate, metal and combination styles. The Lulu Guinness Eyewear Collection features dual coloring, special matte and shiny finishes and great attention to detail, including spring hinges and custom-made temple tips.

The 15 sunglasses include plastics and metals adorned with crystals, pearls and metal studs housing lenses of both CR-39 as well as selected designs with polarized sun lenses.

The POP includes a 12-piece "handbag" rotating display, a lilac, white and black logo identifier, a Lady Lulu figurine display, a mirror, banner and counter cards. The ophthalmic frames are priced to the dispenser from $59.95 to $89.95, while the sunwear is priced between $69.95 and $89.95 with specially designed models between $99.95 and $134.95. --Caletha Crawford