Brand Interest Among Frame Purchasers on the Upswing

Among consumers who say they "definitely will" or are "very likely to purchase" eyeglasses in the next six months, more consumers reported they have a specific brand in mind for a future purchase. This is up by 17 percent compared to two years ago.

Source: Jobson Optical Research/VisionWatch
Total Annual VisionWatch Sample Size: 100,000 consumer respondents per year.
2004 data is for the 12ME (months ending) in September 2004.