Of those consumers who are extremely likely or very likely to purchase frames in the next six months, 41 percent said the main reason for frame choice is the one that looks best on their face. This is a 3 percent increase over last year.

The percentage of consumers who have had refractive surgery and say that they have recommended the procedure to at least 10 other people.  This is a 9.5 percent decrease from last year when 39.8 percent said they recommended the procedure to ten or more people

9.5%

Of all those wearing contact lenses, the percentage who said their lenses are bifocal/multifocal lenses. This is a 2 percent increase over last year

Of all women (ages 18+), the percentage that use any form of vision correction. 70 percent of all men (ages 18+) use some form of vision correction

The percentage of all contact lens wearers who wear their contacts all the time, including while sleeping, an increase of 22 percent over two years ago

Source: Jobson Optical Research/VisionWatch
Total Annual VisionWatch Sample Size: 100,000 consumer respondents per year.
* All data is for the 12 ME (months ending) September 2004.
Refractive Surgery data is for the 6ME September 2004 and Contact Lens data is for the 6ME September 2004.