FOOTHILL RANCH, Calif.--Motorola,
Inc. (NYSE: MOT) and Oakley, Inc. (NYSE: OO) have announced a joint
venture to introduce Bluetooth-enabled wearable wireless
communications devices.
The companies are collaborating to fuse Motorola’s latest
Bluetooth technology with Oakley’s advanced eyewear concepts.
Details and designs are set to be unveiled by mid-2005. Company
executives said their mutual objective is to deliver evolutionary
and innovative products for consumers who want hands-free,
untethered operation of their electronic devices.
“Motorola’s continuing leadership in Bluetooth
technology has opened up unique relationship opportunities with key
lifestyle brands such as Oakley,” said Bruce Hawver,
Companion Products Group vice president and general manager,
Motorola. “That's the power of our joint venture—it
allows us to reach out to new and different types of users of the
technology—enabling seamlessly mobile wireless communications
anywhere and everywhere consumers want to be.”
“By teaming with Motorola, we’re dramatically expanding
the possibilities for our new electronics category,” said Cos
Lykos, vice president of business development, Oakley.
“Oakley's engineering team now has an expanded technology
arsenal to develop new and innovative electronic
products.”
Oakley entered the hands-free, consumer electronic market last year
with Thump, sunwear with an MP3 player built in.
January 2005
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