ORLANDO, Fla.--Last month's ninth-annual Transitions Academy, held here, drew more than 1,100 attendees--a record crowd that included representatives of leading labs from the U.S., Latin America and Brazil, as well as a number of optical chains, according to Transitions Optical executives.
At the closing event, held at Universal Studios, Transitions' U.S. "Lab of the Year" honors went to Tacoma, Wash.-based Jorgenson Optical Supply.
The Academy program included a sneak preview of Transitions' newest TV commercial, set to break Feb. 15, as well as details of promotional and training support for the company's new photochromic lens, the Transitions V with ESP (enhanced scientific performance).
At Transitions Academy, Julie Larson of Walman Optical catches up with Brian Green (c) and Bob Lommerse of Toledo Optical | Up early for a Transitions Academy workshop are (l to r) Shannon Mayhall of Future Optics, Ron Long of Hawkins Optical and Barry Chesebro of Sutherlin Optical. |
Before Transitions' Lab of the Year ceremony, Diversified Ophthalmics' Sterling Bird (c) joins the act with two Universal Studios jugglers. | Peggy Conway (l) of Homer Optical chats during a break with Tami Jesme of Optical Plastics. |