SAN DIEGO--Shamir Insight has expanded its Genesis line of PALs by adding two new technologies: MR-10 monomer with Titan Hardcoat, and Transitions V with ESP photochromic technology.

 

By adding Transitions V with ESP, MR-10 monomer, and Titan Hardcoat to its Genesis line of PALs, Shamir Insight creates a lens for everyday wear that is lightweight, durable, and versatile.

Shamir Insight is adding MR-10 enhanced monomer and Titan Hardcoat scratch resistance to its Genesis SuperLite 1.67 and Genesis SuperLite 1.67 with Transitions V products. The new Titan Hardcoat features advanced scratch resistance and durability, and the enhanced monomer MR-10 offers a stronger, clearer progressive that is ideal for drill mounts according to the company. These new features, added to the high-index progressives from Shamir, allow ECPs to dispense more flattering lenses to patients with higher prescriptions who also want the increasingly popular option of three-piece drill mounts. The Titan Hardcoat features improved transmission of light with zero haze and clarity, and contains a thermal coating process for optimum clearness, according to the company.

"Designed through an exact simulation of the human eye, the Genesis 1.67 MR-10 with Titan Hardcoat offers unparalleled durability and clarity and advances Shamir's dedication to ReCreating Perfect Vision," said Shamir president Hilaire van der Veen.

Hilaire van der Veen

Shamir Insight has also added the new Transitions V with ESP technology to Genesis Hi-Index SuperLite MR-10 in 1.67, as well as to Piccolo Hi-Index SuperLite 1.6. The company has also upgraded its Genesis Hi-Index SuperLite 1.6 photochromic to Transitions V. The new lens offerings are in Transitions V Gray, featuring faster darkening outdoors and faster deactivation back to clear when indoors--compared to previous Transitions offerings. Combined with lightweight, impact-resistant, high-index material, Shamir's progressive lenses meet the needs of patients everyday lifestyles.

 "Transitions V lenses with ESP are innovative products that offer an excellent everyday alternative to clear lens wearers. They are clear indoors, dark outdoors, and feature faster activation and faster fade back than ever before," said Shamir chief executive officer Raanan Naftalovich.

Shamir's Genesis PALs are also available in Transitions 1.5 Gray and Brown; the Piccolo line also offers Transitions 1.5 Gray. --Seth J. Bookey