NEW YORK--Essilor of America is introducing several major products and programs, including the new Varilux Ipseo personalized progressive lens.

Essilor of America’s management team (l to r): John Carrier, Mike Daley, Carl Bracy and Bob Colucci.

Mike Daley, president of Essilor Lenses, said Essilor completed a successful yearlong market test for Ipseo and is now beginning a regional roll-out. The lens will be priced about 30 percent higher than the Varilux Panamic. To prescribe and dispense the lens, eyecare professionals must use Essilor’s proprietary Vision Print System to measure patients’ head and eye movements. “The key to success with Ipseo is intensive in-office training for ECPs, well-coordinated lab to communication and proper practice targeting,” Daley said.

Carl Bracy, vice president of marketing, said Essilor plans “our strongest-ever AR education program and biggest effort to drive consumers to ECPs.” On March 14 Essilor will launch a “six-month, multi-million-dollar TV campaign” with an extended version of its Crizal Alize commercial.

John Carrier, president of Essilor Laboratories of America, announced the launch of the Ultra LiteStyle Solaire, a polycarbonate sunlens, and Flashback Mirrors and LiteStyle IQ, a polycarbonate single-vision lens for children.