Jamie Shyer test drives a tractor in his trendy John Deere hat.

 

NEW YORK--Zyloware previewed its new John Deere collection for the press at Chief Equipment, the New York City area’s authorized tractor dealer. Surrounded by the company’s coveted outdoor equipment, Jaime Shyer explained that the $20 billion company--which has always carried weight with its core customer--has recently become a pop culture touchstone thanks to actors like George Clooney and Ashton Kutcher sporting the brand’s signature green and yellow logo.

Henry, Jamie and Chris Shyer show off their heavy lifting skills with their trusty John Deere equipment.

 

The eyewear collection, which targets men ages 31 to 49, capitalizes on the brand’s recognition for durable, dependable and innovative products. The eyewear joins more than 100 licensed products, including apparel, pet care and toys.