LINCOLN, Neb.--The Williams Group, an eyecare practice-management firm, has merged with technology marketing company Rasmussen & Associates to form a new company called Ocutopia.

The new firm is “a one-stop shop for doctors providing everything a practice would need to create and maintain a state-of-the-art Web site,” an announcement said. In addition, Ocutopia will provide e-commerce and secure email and forms to comply with HIPAA regulations, according to the company.

Ocutopia also has access to the 3D-Eye Web Library--developed and maintained by Rasmussen and owned by Eyemaginations--which delivers live streaming animation, professional information and news features. “Doctors will have the opportunity to put our animation on their Web sites developed by Ocutopia,” confirmed Stephen Sopher, OD, chief executive officer of Eyemaginations.